Instagram’s new Threads app is “not going to do anything to encourage” politics and “hard news,” Instagram boss Adam Mosseri said in a Threads conversation with The Verge’s Alex Heath.
The additional scrutiny, negativity, and integrity risks that come with politics and hard news aren’t worth the “incremental engagement or revenue,” Mosseri wrote. “There are more than enough amazing communities — sports, music, fashion, beauty, entertainment, etc. — to make a vibrant platform without needing to get into politics or hard news.”
In recent years, Meta has distanced itself from news and politics, including reducing the amount of political content that users see on Facebook. (It even dropped “News” from the name of the Facebook Feed last year.) The company also responded to a new Canadian law that would require it to pay for local news by saying it will yank news from Facebook and Instagram in the country.
The goal isn’t to replace Twitter. The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.